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Our Story

Make It Classy was born based on a demand of women who desired cleaner beauty products. It began as online and in-person DIY beauty classes taught by Victoria Smith of She has been in the natural beauty industry for over a decade. Make It Classy is proudly based in Indianapolis, Indiana.

Make It Classy products and DIY kits are made without toxic ingredients like: 

  • Parabens
  • Artificial Fragrance/Parfum
  • Sodium Lauryl Sulfate and Sodium Laureth Sulfate
  • Toluene
  • Phthalates
  • Polyethylene Glycol (PEG)
  • Formaldehyde

Victoria found it would be easier to help women locate the ingredients and cut out shopping trips to the store by delivering them. Our do-it-yourself beauty kits were born.

We've been featured in Vanity Fair and Glamour magazines as well as on WTHR-TV, IndyStyle, and in Indiana Minority Business Magazine. See our news coverage.

In addition to our do-it-yourself beauty kits, Make It Classy also offers ready-made products with plant-based ingredients.

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