Our Story
Make It Classy was born based on a demand of women who desired cleaner beauty products. It began as online and in-person DIY beauty classes taught by Victoria Smith of ClassyCurlies.com. She has been in the natural beauty industry for over a decade. Make It Classy is proudly based in Indianapolis, Indiana.
Make It Classy products and DIY kits are made without toxic ingredients like:
- Parabens
- Artificial Fragrance/Parfum
- Sodium Lauryl Sulfate and Sodium Laureth Sulfate
- Toluene
- Phthalates
- Polyethylene Glycol (PEG)
- Formaldehyde
Victoria found it would be easier to help women locate the ingredients and cut out shopping trips to the store by delivering them. Our do-it-yourself beauty kits were born.
We've been featured in Vanity Fair and Glamour magazines as well as on WTHR-TV, IndyStyle, and in Indiana Minority Business Magazine. See our news coverage.
In addition to our do-it-yourself beauty kits, Make It Classy also offers ready-made products with plant-based ingredients.